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Lacoste
The Scoop: Save Your Logo Launches With Lacoste
It's safe to say the crocodile is synonymous with the Lacoste label – in fact, I don't even need to see the brand name to recognize this creature! Tapping into that recognition, companies with wild logos are being asked to help save endangered species via a new international campaign titled Save your logo. Backed by the World Bank, the World Environment Fund (WEF) and the International Union for the Conservation of nature (IUCN), companies can donate up to 1.5 million euros over three years to a "Save Your Logo" fund and benefit from a tax cut of up to 60 percent of the donations received.
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