Will a Tyson-Freshpet Alliance Mean Affordable Food Options?

PetSugar — Wed, 18 Mar 2009 14:10:42 -0700

What's for (doggy's) dinner tonight? Well, if your furry friend is a fan of table food, this news is for you. Yesterday, Tyson Foods, Inc. and Freshpet announced a "strategic alliance" aiming to bring innovative fresh pet food products to consumers. For the unfamiliar, Freshpet began selling refrigerated, meat-based meals, gently cooked with vegetables and brown rice in 2006 and now will join forces with the second-largest U.S. food company and the world's largest supplier of protein-based products for people.
Tyson can surely add their fresh food knowledge and refrigerated distribution expertise to the small start-up, find out what else when you read more.

According to Scott Morris, the Freshpet co-founder:

The alliance between Tyson and Freshpet will meet changing consumer needs by providing real food for pets – not 'pet food.' We believe these products will redefine the category and change the way people think about feeding their pets. The Tyson-Freshpet alliance is founded on an alternative nutritional ideology that pet owners should have the option of feeding their pets a high-quality, less-processed, meat-based diet with vegetables and whole grains.

It's a tricky balance I'd say, and most of my hesitation comes with pricing – not that I don't love to pamper my pooch with high quality dog food, but at nearly $50 for 14 pounds of food, I can't do that everyday. I can see the great alternative to mixing this with a pup's normal diet for an extra treat but are you buying in?

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In the Spotlight: Celebs (and Pets) Come Bark For The Cure

PetSugar — Mon, 06 Oct 2008 07:00:21 -0700

Hi, foxy Roxy! This cutie pie Pomeranian came out for the First Annual Bark For The Cure 5K/Canine Celebration with mom, Carmen Electra.

Sponsored by the Freshpet Foundation, the event (and nonprofit) supports nutritional research in the areas of prevention, care and treatment of canine cancer. The organization gives grants to veterinary colleges or research institutions doing work and helping find ways to hopefully one day cure this disease.

See more piccys from Saturday's event at LA's Griffith Park when you read more.

View 9 Photos ›

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