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Purina

Volunteer at Your Local Shelter Like Martha Stewart!
Martha Stewart

Pledge Your Time and Be a Shelter Pet Hero!

Even if you can't spare a few bucks, one thing you can always donate is your time.
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Even if you can't spare a few bucks, one thing you can always donate is your time. And what better way to spend a few hours over the weekend (or if you're lucky, during the week) than playing with a few furry friends at a local shelter? Purina's Be My Hero program helps you do just that.

And it's not just about playtime with a few pups — when you pledge to spend time volunteering at one of the 7,500 participating shelters across the country, Purina will donate $5 dollars to pets in need. Hey, if Martha Stewart can do it (that's one of her first kittens), I think you can to.

Housecat Housecall Premieres This Saturday!
TV

Housecat Housecall Premieres This Saturday!

That's right, doggies aren't the only ones getting their own reality show!
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That's right, doggies aren't the only ones getting their own reality show! Stay tuned for a new show on Animal Planet called Housecat Housecall, where experienced vets help real families solve issues with their furry friends. I haven't gotten a sneak peek at the series yet, but I'm imagining it to be a bit like Supernanny for the four-legged parents who need HELP. Find out more, and catch a glimpse of its first feline star when you read more

Who's the King (or Queen) of Pet Comedy?
Animal Videos

Who's the King (or Queen) of Pet Comedy?

For the second year in a row, Purina is hosting the Pet Comedy Challenge!
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For the second year in a row, Purina is hosting the Pet Comedy Challenge! They're looking for the funniest, family-oriented comedy routines inspired by a family dog or cat . . . and are awarding $10,000 for first place ($5,000 for second and $2,500 for third)! To take part, vote for one of the eight internet finalists online – only one vote per day – until April 22! Then, see last year's winner when you read more
Can You Picture Your Dog on a Billboard in Times Square?
Drew Lachey

Can You Picture Your Dog on a Billboard in Times Square?

I sure can .
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I sure can . . . and now's our chance! Dancing With the Stars winner, Drew Lachey and his German Shepherd, Luka, wanna get the word out that every canine can be a celebripup! They're inviting dog lovers across the country to join and show off their picture-perfect pooches by entering themr with Purina's "Picture Your Dog in Times Square". On June 19 all valid photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in midtown Manhattan, giving each pup face time in one of America's most famous intersections.

To learn how to get started, read more