What's for (doggy's) dinner tonight? Well, if your furry friend is a fan of table food, this news is for you. Yesterday, Tyson Foods, Inc. and Freshpet announced a "strategic alliance" aiming to bring innovative fresh pet food products to consumers. For the unfamiliar, Freshpet began selling refrigerated, meat-based meals, gently cooked with vegetables and brown rice in 2006 and now will join forces with the second-largest U.S. food company and the world's largest supplier of protein-based products for people.
Tyson can surely add their fresh food knowledge and refrigerated distribution expertise to the small start-up, find out what else when you read more.
According to Scott Morris, the Freshpet co-founder:
The alliance between Tyson and Freshpet will meet changing consumer needs by providing real food for pets – not 'pet food.' We believe these products will redefine the category and change the way people think about feeding their pets. The Tyson-Freshpet alliance is founded on an alternative nutritional ideology that pet owners should have the option of feeding their pets a high-quality, less-processed, meat-based diet with vegetables and whole grains.
It's a tricky balance I'd say, and most of my hesitation comes with pricing – not that I don't love to pamper my pooch with high quality dog food, but at nearly $50 for 14 pounds of food, I can't do that everyday. I can see the great alternative to mixing this with a pup's normal diet for an extra treat but are you buying in?