That's not a fancy dog tag, it's JooZoo, a new portable mp3 player for pets created by Korean company Innobitz. I'm not quite convinced it will relieve pet's stress and improve health as the company claims, and a doggy mp3 player seems like just another gadget for those with money to burn.
And, actually, quite a bit of cash burns at that – this 18-karat gold and diamond-encrusted device costs between $1,500 and $2,000. Am I overreacting here? I know you have an opinion, too, so share it with me!

Gorgeous
Vanessa Bruno
Halston
My Maya would run away from something like this....ridiculous!!!
1Now I could see some sort of player that attaches to a crate or something like that, but not for the collar. Not at that price too! Music and talking can be rather soothing for an animal though, especially one with separation anxiety. We play music for the animals at the shelter, so it's not SO strange. Just the whole pendant part.
2DUMB!!!!
3So rotten!
4whatevs
5that would be in my dog's digestive track within 5 minutes!!
6Come On, no normal person would buy this
7that's ridiculous
8This is pretty silly...
9This is insane...
10$2,000???!!! That's couple of mortgage payments! Hell no!
11Good find, Sugar. This is actually one pet product I could NEVER justify buying!! LOL
Whaaaaaat?!
12Yeah, my dog(s) would eat it right off the collar. May as well throw them two grand and say "enjoy your lunch".
13That is quite possibly the most ridiculous thing I've ever seen. Worse than the "dog house."
14INSAAAAAAAAAAAAAAAAAANE
15Totally ridiculous!!
16This thing would just annoy my dog!
17Useless for me! My puppy is deaf!
18I don't have $2000 to spend on me right now! It's all going to the university as they insist on tuition payments.
19Holy expensive!!!!
20No, I wouldn't get that for my pup!
#1 I think this would scare my dogs more than it would soothe them
#2 I don't even have enough money to buy myself something this extravagent
21What would my pet need an MP3 player??? What am I suppose to upload for him, doggie barking noises?? PUH-LEASE lol
22What would my pet need an MP3 player??? What am I suppose to upload for him, doggie barking noises?? PUH-LEASE lol
23That would terrify mine!
24too much!!
25This just cracks me up. If people are willing to spend $1,500 on something that pointless, they deserve to part with their money.
26Expensive much, no way. thats just crossing the line into crazy town.
27wow thats 4 months rent, so that my dog can be soothed? screw that! my filthy rich friends wouldn't even buy this.
28This dog is so beautiful!! Can someone please tell me what breed it is???
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