What's for (doggy's) dinner tonight? Well, if your furry friend is a fan of table food, this news is for you. Yesterday, Tyson Foods, Inc. and Freshpet announced a "strategic alliance" aiming to bring innovative fresh pet food products to consumers. For the unfamiliar, Freshpet began selling refrigerated, meat-based meals, gently cooked with vegetables and brown rice in 2006 and now will join forces with the second-largest U.S. food company and the world's largest supplier of protein-based products for people.
Tyson can surely add their fresh food knowledge and refrigerated distribution expertise to the small start-up, find out what else when you read more.
According to Scott Morris, the Freshpet co-founder:
The alliance between Tyson and Freshpet will meet changing consumer needs by providing real food for pets – not 'pet food.' We believe these products will redefine the category and change the way people think about feeding their pets. The Tyson-Freshpet alliance is founded on an alternative nutritional ideology that pet owners should have the option of feeding their pets a high-quality, less-processed, meat-based diet with vegetables and whole grains.
It's a tricky balance I'd say, and most of my hesitation comes with pricing – not that I don't love to pamper my pooch with high quality dog food, but at nearly $50 for 14 pounds of food, I can't do that everyday. I can see the great alternative to mixing this with a pup's normal diet for an extra treat but are you buying in?
Decleor
Torn By Ronny Kobo
Loriblu
That's so intriguing! It will be interesting to see how it does in this economy. A friend recently told me she'd switched to dry food because her fancy wet food was too expensive considering how much she has cut back in other areas.
1Yay!! Tyson's namesake is making food for pets. Tyson is going to be thrilled. We will definitely give this a try.
2I’ve purchased this great food, but I have supplemented with a premium dry food. I have also supplemented with home made food. In light of the tainted dog food scare, pet owners are looking for alternatives. Folks with accessible income will buy this food. Those who must be more frugal will have a harder time justifying this purchase. Although, I’ve observed what pet owners are willing to spend on these family members. FreshPet definitely needs some better marketing efforts. Tyson will certainly help in that area too. We shall see.
3Acutally a 6lb roll of it is $10.00. I feed my 3 dogs 1lb twice a day (around $1.60 per feeding - $3.20 per day). A LOT cheaper than high quality canned food - 2 cans at $2 each 2x's a day - $8.00 per day. LOVE FreshPet. I drive an hour every two weeks to buy. Great for my dogs!
4Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.